Who we serve
Built for athletes. Backed by families.
Youth sports is one of the biggest commitments a family makes — of time, money, and heart. Yet the work that separates athletes happens between practices, at home, where motivation is hardest to find. That's the gap Earned Athletix is being built to close.
$40B+
Spent by U.S. families on youth sports every year
24%
Of kids 6–17 get the recommended 60 active minutes a day
5:33
Average daily entertainment screen time for kids 8–12, in hours
Sources: Aspen Institute Project Play; Common Sense Census; CDC Physical Activity Facts.
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Youth athletes
For kids who love their sport, the hardest part isn't the game — it's the work between games. Getting faster, stronger, and more skilled takes consistent effort that no weekend lesson can deliver on its own.
We're building training that meets young athletes where they already are: short, guided, and genuinely motivating — so the work feels like something they choose, not something they're told to do. The goal isn't just better performance. It's a generation of athletes who learn to love effort itself.
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Families
Parents invest enormously in their athlete's development — and too often end up cast as the enforcer. Every reminder to practice turns into a negotiation, every limit into an argument, and a game the whole family loves starts to feel like a job.
We believe parents should be the facilitator, not the bad guy. Earned Athletix is being designed to give families a shared, positive structure around effort — one that builds better habits at home and gives parents a way to support the work without fighting over it.